C. A. Hayes Mechanical Incorporated

C. A. Hayes Mechanical Incorporated
A construction services company

C. A. Hayes serves the Chicago region’s large institutional, commercial and industrial customers with products and services for energy management, primarily heating, air conditioning, hazardous gas detection and automated controls. In this highly competitive field, C. A. Hayes needed more visibility, particularly on active job sites where dozens of construction subcontractors may be working at once.

Our designers recognized that most of Hayes’ specialties involved moving fluids with fans or pumps – and built this highly-evocative fan blade logo with radials of the company’s initial “H.” Orange was chosen for its high visibility, even in heavy rain, snow or semi-darkness, conditions Hayes crews frequently face in the field.

Strong shape. Strong indicator of business function. Strong linkage to the company name. Now spotting C. A. Hayes crews is a breeze.

Posted in Home | Leave a comment

Graff Valve & Fittings Co.

Graff Valve & Fittings Co.
Industrial Distributor

Graff is a distributor of industrial pipe products for both large and small industrial wholesalers serving heavy industries. Founded in 1930 as a small plumbing supply store, the firm has specialized and grown into the Nation’s largest importer of industrial pipe fittings.

Now, Graff needed a logo that expressed their size and strength. DesignMarks had a heavy-duty, industrial-strength solution – the well-established Graff name, simple and solid as a cast-iron flange.

It’s not only a standout in a distributor market crowded with competitors and symbolic logos, it allowed DesignMarks to use strong symbolic shapes in designing Graff catalogues and other sales materials in our further development of the corporate identity. Definitely a fitting solution.

Posted in Home | Leave a comment

Bella Amore

Bella Amore
A Wedding Photography Company

Bella Amore is the wedding photography subsidiary of a company specializing in photojournalism. Although their photojournalistic approach is ideal for modern wedding photography – which favors more natural and candid shots than the stiff portraiture of the past – they needed to clearly identify themselves with their primary wedding customers, wedding planners and brides.

DesignMarks took letterforms similar to those used by Bella Amore in the past and redesigned them into an elegant brandmark that evokes the romanticism and formality of a wedding – in a shape that fits comfortably into all the business formats of the modern wedding photography trade, from business cards to wedding photo albums and CDs.

Tradition can be a beautiful thing.

Posted in Home | Leave a comment

Animal Rentals, Inc.

Animal Rentals, Inc.

An entertainment services company

Animal Rentals does just what it says. It tames, trains and rents familiar and exotic animals for a wide range of entertainment and educational markets: advertising, movies and TV, fairs, petting zoos and theme parks.

The problem: Their wonderfully descriptive business name is also too generic. A strong “servicemark” was needed to clearly distinguish Animal Rentals Inc. from other companies who also provide “animal rentals.”

Each of their markets tended to focus on a different group of animals – so our designers created a friendly, non-specific animal symbol, built out of the “A” and “R” initials. Nestled between “Animal” and “Rentals” in use, it gives the signature a bright, appealing personality – and an absolutely distinctive identity.

Purrfect solution.

Posted in Home | Leave a comment

Burhop’s Seafood

Burhop’s Seafood
A Wholesale Company Going Retail

Founded in 1926, Burhop’s Seafood has been the premier wholesaler of top-quality fresh seafood for three generations of Chicagoans. The current generation of Burhops approached DesignMarks to develop a new logo to prepare for their ambitious business expansion – a chain of retail Burhop’s seafood stores in Chicago’s affluent suburbs.

How do you transition an established identity and business function to a new era? Our designers knew that the new logo needed to have a fresher and friendlier look , communicate the seafood focus, as well as connecting strongly to the venerable Burhop’s name. Our solution was to make a friendly, modern fish out of the initial “B.”

Even a fine old business needs a little fresh thinking, now and then.

Posted in Home | Leave a comment