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Graff Valve & Fittings Co.
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Graff Valve & Fittings Co.
Graff is a distributor of industrial pipe products for both large and small industrial wholesalers serving heavy industries. Founded in 1930 as a small plumbing supply store, the firm has specialized and grown into the Nation’s largest importer of industrial pipe fittings.
Now, Graff needed a logo that expressed their size and strength. DesignMarks had a heavy-duty, industrial-strength solution – the well-established Graff name, simple and solid as a cast-iron flange.
It’s not only a standout in a distributor market crowded with competitors and symbolic logos, it allowed DesignMarks to use strong symbolic shapes in designing Graff catalogues and other sales materials in our further development of the corporate identity. Definitely a fitting solution.
A Wedding Photography Company
Bella Amore is the wedding photography subsidiary of a company specializing in photojournalism. Although their photojournalistic approach is ideal for modern wedding photography – which favors more natural and candid shots than the stiff portraiture of the past – they needed to clearly identify themselves with their primary wedding customers, wedding planners and brides.
DesignMarks took letterforms similar to those used by Bella Amore in the past and redesigned them into an elegant brandmark that evokes the romanticism and formality of a wedding – in a shape that fits comfortably into all the business formats of the modern wedding photography trade, from business cards to wedding photo albums and CDs.
Tradition can be a beautiful thing.
Animal Rentals, Inc.
An entertainment services company
Animal Rentals does just what it says. It tames, trains and rents familiar and exotic animals for a wide range of entertainment and educational markets: advertising, movies and TV, fairs, petting zoos and theme parks.
The problem: Their wonderfully descriptive business name is also too generic. A strong “servicemark” was needed to clearly distinguish Animal Rentals Inc. from other companies who also provide “animal rentals.”
Each of their markets tended to focus on a different group of animals – so our designers created a friendly, non-specific animal symbol, built out of the “A” and “R” initials. Nestled between “Animal” and “Rentals” in use, it gives the signature a bright, appealing personality – and an absolutely distinctive identity.
A Wholesale Company Going Retail
Founded in 1926, Burhop’s Seafood has been the premier wholesaler of top-quality fresh seafood for three generations of Chicagoans. The current generation of Burhops approached DesignMarks to develop a new logo to prepare for their ambitious business expansion – a chain of retail Burhop’s seafood stores in Chicago’s affluent suburbs.
How do you transition an established identity and business function to a new era? Our designers knew that the new logo needed to have a fresher and friendlier look , communicate the seafood focus, as well as connecting strongly to the venerable Burhop’s name. Our solution was to make a friendly, modern fish out of the initial “B.”