Northshore Fireplace

Northshore Fireplace

A retail shop

Northshore Fireplace is a specialty retailer in one of Chicago’s most upscale suburban areas. Facing a crowded marketplace, design-sensitive clientele, and severe signage restrictions, Northshore needed a “servicemark” that would both stand out boldly and help tell its story.

Northshore is the name of the business… and the name of the game. To our designers, the curving arch of the lower-case “n” suggested a fireplace hearth – and a few sweeps of color brought the warm feelings of a cozy fireside into the picture.

Although elegantly simple and bold, the servicemark delivers remarkable value: business function, positive emotional associations, and strong linkage to the business name. Problem solved… to the Nth degree.

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About Nate Marks

We live and work in a world of visual images.
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