American Bar Association

American Bar Association

A national professional organization

The American Bar Association is the largest voluntary professional association in the world. Its 400,000 members represent a very wide range of legal specialties and viewpoints. Its many sections and divisions support hundreds of educational, judicial, and standard-setting programs, each with their own graphic identities.

The Problem: Create a single symbol that would unify the ABA’s multiplicity of programs – and help unify and strengthen the organization itself.

We quickly realized that the ABA’s brand mark could not be a symbolic logo which would clash with individual program symbols already in service. Rather, the ABA mark would have to be in the form of a signature, a final identifying seal to each individual program’s themes and graphics. The brand mark we created melded the ABA initials into a single, strong pyramid structure boldly expressing its strength and unity.

It has now been used universally throughout the organization for 40 years. Case closed.

About Nate Marks

We live and work in a world of visual images.
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3 Responses to American Bar Association

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