Undercurrents

Undercurrents
A Waterbed Store, Manufacturer and Distributor

A Chicago waterbed store was about to transform the hippy-era waterbed industry – by designing and manufacturing high-fashion waterbed models worthy of upscale homes and penthouse apartments. They turned to DesignMarks to name and design their upscale retail location and planned manufacturing operations.

DesignMarks writers and designers dubbed the company “Undercurrents,” a name suggesting the waterbed focus and appropriate to its upscale interior design market. Our designers tied into the theme with this highly-evocative wave pattern adapted from Finnish avant-garde textile firm Marimekko, which became the company logo and interior design theme for the company’s stores. The Marimekko fabric itself served as bold wall banners in Undercurrents stores and trade show exhibits.

Undercurrents became the premier manufacturer and wholesaler of top-end waterbeds throughout the Midwest serving high-end furniture stores.

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About Nate Marks

We live and work in a world of visual images.
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