Undercurrents
The Electric Power Company
You can’t keep a good logo down. Nearly two decades after the DesignMarks name and logo helped his waterbed empire rise to success, the Undercurrents business owner decided to enter another emerging business: discounted electrical service for residential customers.
Suddenly the “currents” part of the name seemed to have a certain electricity – and the wave pattern connected nicely with the sine wave of household AC. And since – like all DesignMarks clients – he owned all rights to his business identity, all it took was typesetting a new address to get more value from his design investment.
We like this story. How many times do you get two happy endings for the price of one?
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