Undercurrents Electric Company

The Electric Power Company

You can’t keep a good logo down. Nearly two decades after the DesignMarks name and logo helped his waterbed empire rise to success, the Undercurrents business owner decided to enter another emerging business: discounted electrical service for residential customers.

Suddenly the “currents” part of the name seemed to have a certain electricity – and the wave pattern connected nicely with the sine wave of household AC. And since – like all DesignMarks clients – he owned all rights to his business identity, all it took was typesetting a new address to get more value from his design investment.

We like this story. How many times do you get two happy endings for the price of one?

About Nate Marks

We live and work in a world of visual images.
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1 Response to Undercurrents Electric Company

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