TEI Analytical, Inc.




Screen shot 2013-05-31 at 11.01.03 AM

TEI Analytical

Testing Lab Logo Refocused

Corporate and brand identity accrues and strengthens over time. So it’s important to keep as much continuity as possible for as long as possible. But change happens – in companies, markets and product focus. For DesignMarks, the challenge was to transition TEI’s established logo to accommodate new requirements – while preserving the essential identity and character of the logo.

Our designers started with the company’s established T-form, expanded it to a 3-dimensional block letter, then stacked the letters in deepening layers to give the logo a more dynamic character. And voila! The shaded sides of the letters resemble the vertical bars of a spectroscopic analysis display.

Perhaps we were lucky. We prefer to think it was good creative chemistry.

About Nate Marks

We live and work in a world of visual images.
This entry was posted in Home. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s