Calyon Financial
An Institutional Brokerage

Calyon Financial is a global brokerage firm providing institutional clients with efficient access to financial and commodity markets around the world. Earlier, as a futures specialist, they were virtually invisible outside of their narrow market segment. Anticipating an expansion into wider investment areas and client base, the firm invested in a bolder and more memorable corporate identity with DesignMarks.
Our CF logo, utilizing a powerful circular shape and rust/gray palette, was intentionally a departure from the fine-line style and muted colors typical of financial firms. It was the right initial offering for Calyon Financial.