Animal Rentals, Inc.

Animal Rentals, Inc.

An entertainment services company

Animal Rentals does just what it says. It tames, trains and rents familiar and exotic animals for a wide range of entertainment and educational markets: advertising, movies and TV, fairs, petting zoos and theme parks.

The problem: Their wonderfully descriptive business name is also too generic. A strong “servicemark” was needed to clearly distinguish Animal Rentals Inc. from other companies who also provide “animal rentals.”

Each of their markets tended to focus on a different group of animals – so our designers created a friendly, non-specific animal symbol, built out of the “A” and “R” initials. Nestled between “Animal” and “Rentals” in use, it gives the signature a bright, appealing personality – and an absolutely distinctive identity.

Purrfect solution.

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About Nate Marks

We live and work in a world of visual images.
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